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I read the book “Raving Fans” by Ken Blanchard and Sheldon Bowles. The author states that people are so accustomed to poor service that when we are treated special we feel like royalty. Many churches struggle to provide adequate service let alone exceptional service with staff and volunteers. Blanchard suggests that companies [churches] ought to strive to make “raving fans,” customers who are absolutely thrilled with the experience they had while purchasing goods or services [or attending church]. Everybody knows that happy customers come back. Unhappy customers go elsewhere.
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